ladbrokes
At Ladbrokes, I worked on advertising campaigns for sports events, roulette, slots and card games, creating visuals designed to communicate clearly across a wide range of formats.
Creative Direction
The brand often combined different ideas with humour and wordplay, giving each campaign a more playful and memorable tone.
Brand Evolution
I also contributed to the redesign of the Ladbrokes “L”, updating the symbol from an older, more angular shape into a friendlier and more modern version.
role
Visual Designer. Campaign design, art direction, and multi-format adaptation.
LET’S BUILD SOMETHING.
UI/UX · Branding · Illustration