PLAYSTAR CASINO
As part of a small two-person creative team, I helped shape the original Playstar brand, contributing to the logo, visual identity, and early brand direction.
Brand & UI Evolution
Later, as Senior Designer, I led the brand’s ongoing creative evolution across UI, campaigns, product visuals, and promotional content.
Jackie CASINO
Jackie Casino was developed as a sub-brand with its own tone, personality, and visual identity.
Sub-brand Creation
I created the full brand direction myself in less than three months, including the branding, character direction, AI-assisted visuals, and UI adaptation. The product structure was based on Playstar, but the look and feel was redesigned to give Jackie a more playful, colourful, and distinctive personality.
CHARACTER DEVELOPMENT
I also worked on the AI-assisted development of both brand characters: The Concierge for Playstar and Jackie for Jackie Casino. The goal was to create recognisable characters that could support campaigns, product visuals, and brand storytelling in a consistent way.
role
Senior Designer. Brand identity, UI design, campaign design, art direction, sub-brand creation, character direction, and AI-assisted visual development.
LET’S BUILD SOMETHING.
UI/UX · Branding · Illustration